Tuesday, April 15, 2014

Etihad Airways and Jet Airways sign sponsorhip deal with Mumbai Indians Cricket Team

Etihad Airways, the national airline of the United Arab Emirates (UAE), continues to strengthen ties with India and equity partner, Jet Airways, following a new sponsorship deal naming both airlines as principal sponsors and official airlines of the celebrated Mumbai Indians cricket team.
This is the Abu Dhabi-based airline's first high profile sports sponsorship in the region and one that underscores its expanding commitment to the Indian market.
A franchise cricket team of the Indian Premier League (IPL), the Mumbai Indians are the largest social sports brand in India and are closely followed by millions of fans across the globe. The team is known for its balance of experienced cricketers as well as the young talented players scouted from India and across the world.
Crowned as champions of the 2013 IPL, the Mumbai Indians will be playing in the Pepsi IPL 2014 Tournament whose first 20 matches will be hosted in the UAE. Along with the Mumbai Indians, seven teams will showcase their cricketing skills in the UAE leg of the tournament which will take place between 16 and 30 April at three different venues: Abu Dhabi, Dubai and Sharjah.
14/04/14 Equitty Bulls
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